Tool #1 – Google Adwords Research Tool
Although this tool is primarily meant for Ad words bidders, this is also widely used by webmasters and publishers to measure the popularity of different keywords based on their Google search volume.
What? This tool allows you to research keywords. It tells you the approximate average number of searches per month for a keyword phrase and also suggests similar alternative keyword phrases.
Why? You need to make sure that your keyword phrase is actually being searched on before you optimize your website. Optimizing your site for a keyword that nobody searches will mean that you get very little or no visitors from the search engines.
How? Enter your keyword phrase in the box, choose your language and country (or “allcountries and territories” if your website is not country specific) and submit. Choose “Exact” from the drop down menu.
Tool #2 -Wordtracker Free Keyword Suggestion ToolWhere? http://freekeywords.wordtracker.com
When it comes to finding the right keywords, Word tracker is definitely a name you can count on. They primarily provide paid keyword research tools but they have a free tool too, which, for a particular query, can generate up to 100 related keywords and an estimate of their daily search volume.
Why? No keyword research tool is 100% accurate, so if you are serious about keyword research it is worthwhile checking your keywords in two keyword research tools. The Google Ad words keyword tool and the Word tracker keyword tool are the best free keyword tools that I know.
How? Enter your keyword phrase (e.g. dog training is the chosen keyword phrase in the above screenshot) and press the “Hit Me” button. You will then receive a list of related keyword phrases along with the estimated number of searches per day for each phrase.
Tool #3 - Link Popularity Checker Tool
Why? The number of back links is one of the biggest influences on the ranking of a website in the search engines. The more back links you have to your website, the better your chances are of ranking well for a phrase.
How? Enter the URL of your website and optionally the URLs of up to three of your competitors. Click on the “Generate Report” button and you will see the number of back links in Yahoo & Google for your site and a number of other sites including any competitors that you have added.
Tool #4 - Keyword Rank Checker Tool
Why? Most of the traffic goes to the sites listed on the first page of Google, so your aim should be to get your site into the top 10. This tool allows you to check your progress more quickly than you could do manually.
How? Enter the URL of your website and the keywords that you are trying to rank for and optionally your competitor’s URL. The tool will return the position of your website in the Google search results and compare it to your competitor’s URL.
Tool #5 - Google Webmaster Tools
What? This tool allows you to find the top Google search queries for your website, see errors found by Google-bot, find issues with your website content (e.g. missing tags), submit a sitemap, find out how many back links you have, remove content from the Google index and generate a robots.text file.
Why? Submitting a sitemap will help to ensure that Google crawls your entire website. The diagnostics will alert you to any errors or broken links on your website and the top search query information can help you to refine your website optimization.
How? Create an account and then add your websites to the account. You will then need to verify that you are the owner of each of the websites that you added. You can do this by following the instructions to upload a text file to your website or by adding a meta tag to your home page.
Tool #6 - Google Analytics
What? This is an alternative to Stat Counter, as it provides similar information about your website visitors. However, it presents the information in a different way, so you may find it useful to use both Stat Counter and Google Analytics.
Why? As well as finding out where your visitors come from, how they found your website, how many pages they visited and how long they spent on your website, you can also view the data in a variety of different formats.