Reasonable care has been taken to ensure that the information presented in this section is accurate.
However, the reader should understand that the information provided does not constitute legal,
medical or professional advice of any kind.
1. Write a Roundup Post
A roundup post is an entry that speaks about a group of people in your niche. This
strategy is used to build relationships with influences in your niche. Let them know that
you are reaching out to them and promoting their content. More often than not, this leads to them returning you the favor by blogging or tweeting about you. If they are indeed influential in your niche, their return of favor will be sending massive traffic your way.
2. Interview Experts in Your Niche
If you can get interviews with experts in your niche, your credibility will be greatly
boosted thus generating more traffic. All you have to do is ask: email experts a list of
questions that is relevant to your niche and get some great content from their answers.
At the same time, build relationships with these experts because you never know when
a powerful partnership will come knocking at your door.
3. Twitter Traffic
Twitter can be a huge source of traffic for you if you know how to build your Twitter
network on a daily basis. Your goal with Twitter is to network and build relationships
and these relationships can lead to more traffic. One Twitter post can become so viral
that it can send tens of thousands of visitors to your sites if done in the right manner.
4. Create a Facebook Page
Studies have shown that people are spending more time on Facebook than any other
website on the internet. By being in front of such traffic, you have the best chance of
being seen on the vast web. Create a Facebook Page for your website and install a “Like
Box” into your website so that your visitors will know you are on Facebook and join as a
fan on your Facebook Page.
5. Create an Infographic
If you are great with design, you can take the statistics of any topic and create an
infographic to represent the figures. Infographics can go viral very easily as people like
to share them all over the web. Do remember to include your website URL within the
infographic so that you can get the traffic when it is re-blogged elsewhere on the
internet. You know what? Forget about being great with design, you can outsource it to
someone else to get it done for you!
6. Create a .pdf Cheatsheet
Create cheatsheets with important information about a certain topic and include your
website URLs where possible inside the document. People love content such as this and
there is a very good chance that it will go viral being shared on the web.
7. Create a Memorable Domain
Domain names often give people a first impression of the website. A good domain will
attract the massive amounts of traffic. The most effective domains are the .com
8. Produce Videos on YouTube
One of the largest search engines other than Google is none other than YouTube.
Therefore, it is crucial to include YouTube in your arsenal of traffic strategies. Create
your own YouTube channel. Produce and upload original videos with interesting content
to your YouTube channel. Using the “annotation” feature while editing YouTube videos,
you can add a call to action for viewers to go your website URL. Another strategy is to
interlink your videos with annotations so as to pick up more views and more traffic.
Optimize your YouTube channel by including a link back to your website in the profile
information on the left panel. Here’s an excellent Youtube course: Video Traffic
9. Optimize your YouTube videos with searchable keywords
After producing and uploading interesting video content to YouTube, optimize your
YouTube videos by tagging your video with searchable keywords. For phrases, remember to include the quotation punctuation:”
10. Add video responses to YouTube videos
Find other videos uploaded on YouTube that are related to your video content by
searching your keywords in the YouTube search engine. Select the popular videos with
many views and add a video response to that YouTube video. You can find this option
near the comments section. Here’s an excellent Youtube course: Video Traffic Academy
11. Syndicate your Videos with TubeMogul
TubeMogul is a video marketing platform for syndicating video content to other video
sites. Although the bulk of your video views will come from YouTube, you will also be
able to generate a considerable amount of niche traffic to your site by syndicating your
video content to smaller video sharing sites. Do remember to include a link back to your
website in your profile while setting up accounts on the different video channels.
12. Watermark your Videos
To watermark your videos is placing an image overlay, which links to the URL of the
domain you want to drive traffic to, on top of a video. This can be done using a video
editing program, more specifically, a screen capture video software like Camtasia. This
software works well on PC and MAC and even comes with a free trial of 30 days.
13. Screencast Videos
Creating screencast videos is an effective way you can use to drive traffic to you
website. One strategy is to attach a screencast near the end of the video to persuade
visitors to check out your website. Talk about it for short while, pointing out the cool
things visitors can find on your website. Some software I would recommend is Camtasia
14. Write Guest Posts
Many bloggers or webmasters have audiences to their websites amounting more than
your own. Approach these people and ask them if they would like for you to write a post
for their blog. Not only will you possibly get traffic flocking to your site, it will also get
you quality backlinks that will bosst the ranking of your site on Google. In addition, you
would have made a friend or friends and build relationships in the process.
15. Build an Email List
Building an email list enables you to drive traffic at the click of a button. With a
substantial number of subscribers in your email list, you can also build a community
around your site or even your niche and eventually make sales after you have
established relationship with your list. However, it takes time, effort and the right
strategies to attract people to subscribe to your list. Also, it is essential to use an
autoresponder service to build your email list. You can check out Aweber, iContact or
GetResponse for autoresponder services as mentioned.
16. Use Squeeze Pages
A squeeze page is a landing page used to capture prospective leads on the internet who
are interested in what you have to offer. In this way, you will build a traffic getting list
17. Write a Free eBook
An eBook is a book-length digital publication read on computers or other electronic
devices. They have a high perceived value and are a great way to build a huge email list.
To create an eBook, you just have to copy and paste blog posts you already have written
into a document and convert it into a PDF. Give away this eBook for free in exchange
that people subscribe to your email list.
18. Submit your eBooks to eBook directories
Once you have written your eBook, submit it to eBook directories. eBook directories
work similarly with other online directories. They simply list a number of eBooks on
their directory and people actually visit these directories to find information. In this way,
not only do your website gain more traffic, people also get to know you as an author.
The key to making it viral is to provide great and interesting content.
19. Set up an Autoresponder Email Series
Having an email list is not enough, there needs to be a strategy to get your marketing
and promotion messages across to your list. An autoresponder is an email marketing
tool that once set up will automatically send emails to a subscriber in specific time
intervals after they sign up to your email list. Setting up an autoresponder email series
requires some thought and organization. Ideally, your autoresponder emails should
contain content for every important article on your blog and each email should have a
call to action designed to get the reader to click through to your site.
20. Create an Ecourse
An easy yet effective way to start your email series is by offering a 5-day / 7-day email
course where you send emails automatically for the next 5/7 days to build a strong
relationship and trust with your subscribers. Include links in your email for them to
revisit your website. Once you have built a substantial list of raving subscribers, you will
be able to create a sustainable amount of traffic that is going to your website.
21. Create Epic Content
People love to read content that delivers immense value to them. Therefore, to attract
the bulk of traffic to your website, your content must be well thought out and
researched, outdoing competitors’ efforts in a particular area.
22. Give Away Free Stuff
One very effective way of making your content viral is to give away free stuff. You are
able to drive massive amounts of traffic to your website, generate leads for your
business and even make sales later by giving away high quality free stuff on the front
end of your sales process.
23. Submit Your Site to Feedburner.com
Another way to get more traffic is to let your website be more accessible through RSS
feeds. Feedburner is a web feed management provider owned by Google that takes
your RSS feeds and makes it easily accessible to a variety of RSS readers. You can also
use the service to track the subscribers on your feed, optimize the content in your feed
as well as use different ways to publicize your feed with widgets.
24. Participate in forums and add a compelling message in your signature
Forum posting is one of the ways to increase the traffic to your website. When you
participate in forums which are on topics surrounding your niche or website content,
give value-adding comments and participate actively in the discussions. Add a
persuasive message in your signature to attract forum members to visit your website.
25. Become an active user on StumbleUpon
StumbleUpon.com is a discovery engine that finds and recommends web content to its
users. Its features allow users to discover and rate Web pages, photos, and videos that
are personalized to their tastes and interests using peer-sourcing and social-networking
principles. It is thus a very good platform for you to promote your website and get more
26. Use keywords in your title tags
If you want to get more traffic to your website, it is crucial to know where all that traffic
is coming from. Majority of online traffic finds content on search engines using
keywords hence the first step to get found on search engines is to include keywords into
your website. We call this process On-Page Search Engine Optimization. One element to
include keywords in is in your title tag, the title of your website. There are many other
elements to search engine optimization.
27. Hold a Contest for Subscribers
Organize contests where you give away prizes to winners. You can do this as a one-time only or monthly contest. The bigger your gift, the more buzz you generate online and hence the more traffic to your site from those who sign up. Here’s an excellent contest script: Contest Burner
28. Retweet Contest
If you are active on Twitter, you might have seen some of the marketing tactics in Twitter campaigns. One idea is that you could hold a contest to make the entry based on tweeting a certain link. Using backtweets, you can track those who have tweeted your link.
29. Content Contest
Ever finding it hard to write content? You can hold a Content Contest where you ask
users to answer a question to enter a contest and the best answer wins a prize. Not only
will you get a massive amounts of traffic because the contest prizes attracts people,
when the contest is finished you should have a healthy article filled with insightful
responses to any question you want.
30. Traffic Contest
An easy way to effectively get your website ranked and found on search engines is to
hold a SEO contest where the person who sent the most traffic to the contest page wins
an awesome prize. This can be done is by each user having their own bit.ly url. All bit.ly
urls have built in analytics that can be accessed by adding a + to the end of the link.
31. Make your blog available on Kindle
The Amazon Kindle is an e-book reader which uses wireless connectivity to enable users
to shop for, download, browse, and read e-books, newspapers, magazines, blogs, and
other digital media. With more than 54 million hits a month, Amazon is the ultimate
traffic-driver; even if you never own a Kindle you should make your blog available on
Kindle as it will position you as an authority in your field. Here’s a guide on Publishing on Kindle: Kindle Publishing Made Easy
32. Create an ezine/newsletter
An ezine is a magazine and newsletter distributed by any electronic method, for
example, by electronic mail. Studies have shown that there is a very large readership on
the internet. If you were to grant free access to your online content through an
ezine/newsletter, you will quickly attract the targeted attention to what you have to
offer. Hence, creating an ezine/newsletter is a good way to get more traffic.
33. Set up a page on Hubpages.com
HubPages is an online space for you to share your advice, reviews, useful tips, opinions
and insights with hundreds of other authors. One of the 50 most visited US sites on the
Internet, it is where you can get more traffic to your main site if you are able to get the
attention of the ready traffic there by contributing interesting and value-adding content.
34. Set up a Squidoo.com page
Squidoo is similar to HubPages where you can create “lenses” that tend to rank very
well in the search engines. Provide a link back to your website and that you will get you
more traffic to the site.
35. Install the Alexa toolbar on your browser
The Alexa Toolbar is a Firefox extension that is used by Alexa to measure website
specific statistics. It is crucial to install the Alexa toolbar because Goggle uses Alexa’s
Information for ranking and indexing. After installing the toolbar, surfing your own site
will absolutely help you get your sites indexed by Google more quickly.
36. Install Social Sharing Plugins
Install social sharing plugins like Facebook and Twitter sharing buttons. Share this is one
service that offers you to share content on Facebook and Twitter and other content
hubs. Always add links to your Twitter updates and use other pages other than your
Home page, like your About page, as a landing page. This is help you to gather more
traffic to your site.
37. Set up a Facebook business page
Set up a Facebook business page to join in the conversation with Facebook users. You
can send updates to your fans, which will show up on their home pages. You will also
have access to insights and analytics of your fan base. The good thing about having a
Page is that you can have an unlimited number of fans while individual accounts can
only accommodate 5000 friends.
38. Participate in and/or create Facebook groups
You can find your niche market by browsing through Facebook groups. Once you find a
group relating to your niche participate in it and get yourself known to their members
by giving value to the group. Make your website URL known. Soon enough, people will
start noticing you and traffic will flock to your website. Alternatively, you can create
your own Facebook group as well, so that you have total freedom to do what you want
in your group.
39. Set up events on Facebook
Facebook events is an application on Facebook that helps you to organize events. It is a
great way to get more traffic because by leaving all the default settings the way they are
– that is, allow guests to invite others, upload photos, write on the wall, etc., every one
of these activities creates news items that go out into the feeds of those individuals and
their friends. This means that your content / event will go viral very fast on Facebook.
40. Take advantage of Mobile Traffic
With the increasing number of smart phone users around the world, you should take
advantage of the amounts of mobile traffic by optimizing your content for mobile.
Here’s an excellent course on mobile marketing: Mobile Monopoly
41. Install a Forum
Forums are a great way to get more traffic to your site. By building a forum, you are also
building a community around your site where people can organize discussions and just
hang out at your site.
42. Post Links on highly visible Facebook Pages
Popular Facebook Pages usually allow you to post on their Wall because they want to
welcome active discussions on the page. Take the opportunity to post your link on their
Facebook Page wall so that you can get the massive amount of traffic already there to
your site. It is, however, strongly advisable for you to give constructive and valuable
content while posting on their walls so that your content will not be deemed spam and
prevent you from being ousted from the page.
43. Add your Site to Directories
Most directories offer the free option to add your URL to their listings. You will be able
to pick up some high quality backlinks by adding your site to directories. This is to get
your site ranking well on Google.
44. Add your Blog to Blog Directories
Blog-only directories will get you more link juice and traffic from people who are
browsing the directory. So, do add your blog URL to blog directories to increase your site exposure.
45. Build Links with Other Web Masters
Another effective way to get more traffic is to put your website link on another website
related to your niche. Most webmasters don’t mind doing a link exchange with you if
you are to provide a reciprocal link on your site as well. In this way, Google sees the links as two way links. However, one way links are perceived to be more powerful than two way links. Therefore if you have two sites, build links with other bloggers by linking them with one site and having them link to the other. This way you and the blogger both get one way links. If you have three or more blogs you can apply this same strategy
46. Do Ad Swaps with Other People in Your Niche
Cross promote by doing ad swaps with someone in your niche to get more traffic and
build a substantial email list. Firstly, find someone in your niche with a similar sized
email list. Send an email about their opt-in offer to your list, and they will reciprocate by
sending an email about your opt-in offer to their list. Here’s a place where you can find
adswap partners: http://www.safe-swaps.com
47. Submit Press Releases
A press release is a written or recorded communication directed at members of the
news media for the purpose of announcing something newsworthy. They may be a old
school technique, but press releases still work. Here’s an excellent software that will
help you with your PR submission: Press Equalizer
48. Find JV Partners
Partner with other people in your niche to promote your products or services.
49. Conduct Proper Keyword Research
Keyword research help you to find relevant keywords that are high in demand but low in
level competition. Use the Google Keyword tool to gather this information and then use
it for search engine optimization or cost per click campaigns to get your website ranked
to be found my prospective customers. Or you could use an awesome Keyword
Research software like: Micro Niche Finder
50. Google AdWords
Pay Per Click advertising is also very effective in getting more traffic to your site. It is
highly recommended if you have a sales funnel that more than pays for the cost of the
traffic. Avoid PPC advertising if you do not have a product that you are already making
51. Facebook Ads
Facebook ads allow you to target your specific market according to their demographics,
geographical residence and the users’ preferences. As a result of Facebook’s large user
base, you have a large group to market to even if you narrow it down to your niche.
52. StumbleUpon Ads
StumbleUpon Ads are great if your content is very entertaining and controversial
because it can start going viral very quickly.
53. Upload your power-point presentations onto Slideshare.net
Create interesting and eye-catching presentations. Upload it onto Slideshare.net and
include the URL or links of the sites you want to send traffic to in your slides.
54. Post trainings on Learnable.com
Do you have knowledge on certain topics others are looking to learn? Create online
courses and upload them to Learnable.com and watch your content go viral. Courses
can come in the form of videos, articles, project files or just answering questions.
55. Do video interviews of influential people in your industry
Video interviews are great to promote your website and get more traffic. Do video
interviews with influential people in your industry so you have the credibility factor to
attract your niche market to actually watch your video. What’s more, the content comes
easily by the answers the person gives. You are simply asking questions while valuable
content is given by the expert.
56. Join a tribe such as triberr.com
Triberr.com is a community of bloggers in different niches grouped in tribes. Every time
you publish a new post, everyone in your tribe will tweet it to their followers. And you
do the same for everyone in your tribe. This will get your blog off the ground and
buzzing with traffic in no time.
57. Set your business up with Google Places
97% of consumers search for local businesses online. Therefore, your website will get
more traffic if you were to list it with Google Places.
58. Purchase Ads on a Website
Many website owners who hold well-built sites are willing to sell ad space for very
cheap. Email the site owner to purchase hyper targeted traffic.
59. Paid Site Review
Get a professional blogger to review your site to pick up quality backlinks and benefit
from the exposure to their community. You can find some of them at
60. Business Cards
Include your website URL on your business card and let people know about your site
when you give it to them.
61. Give out Swag with your URL
If you are looking for an offline method to promote your website, consider giving out
swag. Everyone loves swag. Make the swag you dish out as cool as possible so that
people actually wear it. Go to threadless.com for some inspiration.
62. Post Content on a Regular Basis
To generate a regular readership on your website, produce content regularly. Try to get
your next few posts on standby so that you can always get your content out on the
same day even if your week gets crazy and you don’t have a chance to create new
63. Start a Podcast
Start a Podcast to get your content out to the millions of people with iPods and other
Apple products. It allows you to build up an audience who you can form strong
relationships with. You can learn more about podcasting here: Niche Podcasting
64. Ask People to Stumble Your Posts
Make your content interesting and StumbleUpon can be a huge source of traffic source
for your site. Get your friends to stumble your content.
65. Use the su.pr Link Shortener
Su.pr is StumbleUpon’s link shortener and when you use Su.pr to shorten a link it will
automatically submit your content to StumbleUpon.
SocialAdr is a social bookmarking service that allows you to have your bookmark saved
by others in the community if you share the content of others. Users choose the content
that they want to bookmark, bookmark it and SocialAdr automatically also bookmarks it
on multiple bookmarking sites at once.
OnlyWire.com allows you to send your content to up to 45 social sharing sites at once. If
you are using WordPress, utilize the OnlyWire plugin so that when you publish a post,
your content will be bookmarked to the 45 social bookmarking sites.
68. Install a Facebook “Like” button
By just the click of a button on the Facebook Like buttons, people will be sharing your
content with their community and sending traffic to your site. For WordPress users, you
can use the WP FB Like plugin.
69. Link to your site in your Email Signature
You can get traffic to your site with every email you send. Therefore, set up a custom
signature with a link to your website. In addition, have it as an anchor text with the title
of your site, because in that way, there is a good chance that it will get clicked.
70. Customize your 404 error page
Suggest other content on your site to visitors with a custom designed 404 page. This is
so that even if they accidentally land on that page, they don’t bounce from your site.
71. Interlink your Pages
Create links that link internally within your site because the more links you have within
your content to other content on your site the better your site will rank in Google. This
will also mean more traffic for you. Hence, interlink the pages on your site as often as is
72. Emphasize your Popular Content
Popular content on your site is most likely to be shared by your visitors, which will in
turn bring in more traffic for you. Therefore, make it easy for your visitors to find your
73. Solo Ads
Find a reputable list owner who guarantees a certain amount of clicks and work out a
deal for the list owner to mail a list for you for a payment. This is list building technique
you can use to generate more traffic to your site.
74. Create a controversial (yet industry-related) post
Controversy and sensationalism are old tricks gain more traffic to your site but they still
prove to be the most effective in getting your content shared virally on the internet. So,
create a controversial post which is industry or niche related.
75. Pay for advertisement – PPC, CPC, CPA, CPL … to name a few
Paying for advertisement is a fast way for your site to gain the exposure and recognition
especially when it is a completely new site. However, it takes good, solid and value giving content to retain your viewership in the long term.
76. Create a post “101 … “ on anything
We all love lists. Examples of lists include, 100 ways to achieve certain results or ranking lists like the top most popular songs etc. Create lists on anything or to make it more effective, create lists of a topic that is currently trending.
77. Speed up your Website
When we talk about the internet, we are always talking about speed. When a website
takes more than a few seconds to load some visitors will leave simply because they are
impatient. Therefore speed up your website. This can be done by compressing your
images or installing a w3 cache plugin to your WordPress site.
78. Optimize your Images
Optimize your images by compressing their size, label their alt tags and title so that they
can be found by image search engines, such as Google Images, easily.
79. Get Quality Website Hosting
Even if you can generate a lot of traffic to your website, your traffic might not have a
site to visit if your website can’t show because your website hosting is of low quality. Go
with a host that is well established and has great customer service. A web host that is
very reliable is Hostgator.
80. Build Backlinks
Link building is one of the surest ways to get your site ranked on Google so that you can
direct massive amounts of traffic to your site. However, when building backlinks, always
keep in mind that it is the quality of links over the quantity of links. One link from an
authority site can do more for your site than 1,000 low quality links. Here’s an excellent
software that helps build you a ton of backlinks: SEO Link Vine
81. Build Backlinks with Article Marketing
One of the ways to build quality backlinks is through article marketing. Article marketing allows you to get your content in front of many different people, and direct them back to your site. In the author bio or resource section of articles, you are able to insert links or anchor texts and send traffic back to your site. An effective way of using the links is to send traffic to a squeeze page with a relevant opt in offer.
82. Distribute Your Articles
Once you have produced articles to be distributed to many article marketing directories,
you can distribute your articles manually, or you can use the paid service Distribute Your
Articles to send your articles to many article directories at once. Or use this software to
help you: Article Marketing Robot
83. Use the Free Traffic System
The Free Traffic System is a tool that publishes your content and backlinks to blogs that
are relevant to your niche.
84. Title Tag Optimization
Ensure that your title tags include keywords you are trying to rank on the Google search
engine. By doing that, you increase the chances of ranking in Google and getting more
traffic from searches containing those keywords. Here’s a cool software that automates
your on-page optimisation: SEO Pressor
85. Choose a Smart Domain
A domain name that contains the keywords you are optimizing for actually gives you an
advantage over everyone else trying to rank for those words.
86. Add a translation widget to your site
Install a translateion widget to your site if you want non-english traffic to your site. One
such tool can be the Google Translate Tool.
87. Submit your Site to Search Engines
Manually submit your new site to Google, Yahoo and BING to inform that to crawul it on a regular basis. For a WordPress blog, install the Google XML Sitemaps plugin to enable crawling spiders to check out your site regularly.
88. Network with Other Bloggers in Your Niche
Attend blogging events and network with other bloggers in your niche. The more
relationships you build with other bloggers, the better. Tweetups are a great way to
meet people if you are on Twitter and Eventcast is a cool way to keep up with the
events your friends are attending.
89. Install Google Analytics and Optimize Your Site
Install Google Analytics to track variables that will give you insight into how to optimize
you site. For WordPress bloggers, use the plugin Google Analyticator to easily install the
Google Analytics tracking code. One tip is that by looking at the exit paths of visitors,
you can see which pages should be tweaked to prevent people from bouncing from your
site. You can find Google Analytics here: http://www.google.com/analytics/
90. Comment on other blogs
Mashable and TechCrunch are big blogs where many people visit to read stuff. Be the
first to comment on their posts for maximum visibility.
91. Add your Blog to Technorati
Add your blog to Technorati and all of your blog posts will be imported there, giving
your site powerful backlinks from an authority site every time you publish a post.
92. Spy on Your Competitors Links
Find your biggest competitors by searching for your keywords in Google. Take the top
results from there and spy on their backlinks. Copy your competitor’s URL and paste it in the yahoo search bar in this manner: link:pageurl -site:domain.com This will show you the links that are pointing to this page so that you can attempt to duplicate them.
93. Encourage Active Commenting
Keep the conversation going on your website by answering comments with a question.
One of the strategies to get your first comment is to be the first to comment in your
own post. Your first comment can be asking people what they think about the post you
wrote. Avoid putting them down if they disagree, and you’ll have plenty of comments in
no time. For WordPress users, consider installing the disqus commenting plugin, which
allows users to login with Facebook or Twitter, and then share their comment with
94. Write about Twitter
It has been observed that content that deals with Twitter tends to be shared on Twitter
very liberally and writing about Facebook tends to retweet quite well also, and posts
about Facebook are also “Liked” liberally on Facebook.
Guy Kawasaki’s Alltop syndicates top stories about a vast variety of topics so submit
your site to it and many will find you through it.
DMOZ is a highly esteemed directory and getting listed on it, your site holds a lot of
weight in the search engines. Every new link to DMOZ is manually reviewed, and few are accepted, so you may or may not be included but it is still totally worth a try.
97. Put Your Website Everywhere
Get your wesite URL known by doing a little Guerilla Marketing. Some ideas: Give out
business cards with an incentive for people to visit your site on them and leave them
everywhere. You can also get a decal of your URL for your car. Do whatever it takes to
get people to your site!
98. Ask your Readers for Feedback
Don’t be afraid to ask for opinions from people about what they think of your site
because the better you can create your site to be, the more visits you will get over time
from repeat visitors.
99. Track your Rank in the Search Engines
Check out the free Rank Checker firefox plugin to regularly check your rank in Google. In this way, you can track your results and make efforts to improve your site ranking.
Market Samurai also has a rank checker tool.
100. Do not install ads
Popularize then monetize. Before adding ads, first ensure that you already have a steady
amount of traffic and repeat visitors to your site because ads send traffic from your
website elsewhere on the web, and once your visitors click away they may never return.